Hi! I’m Libby Hakim—freelance copywriter and feature writer.

 

I’m a Sydneysider with 15 years of professional writing and editorial experience.

As a freelance copywriter I work with agencies, professionals, business owners and other clever types to create smart and original website copy and digital content.

I also write feature articles for leading newspapers, magazines and websites. You can find my byline in The Sydney Morning Herald, The Age, Sunday Life, body+soul, Jetstar inflight magazine, Mindfood and more.

I love my work. I learn about new people, things and ideas every week. And I get to ask lots of questions every day. Even when I’m away from my desk, I often find myself analysing and pondering current projects.

Career moves: lawyer to writer

I have a professional services background  and practised as a commercial and insurance litigation lawyer for several years in mid-tier and boutique Sydney CBD firms.

But I never quite fell in love with this work. So I moved on to legal roles that involved more of the stuff I enjoy: research, analysis, writing and communication.

I worked for global legal publisher LexisNexis, editing and managing content for two loose-leaf publications, and drafted legislation for the NSW government for more than a decade.

I juggled work as a part-time lawyer and freelance copywriter and feature writer for nearly three years before deciding to complete the transition from lawyer to writer in 2016.

My “why”

Working as a copywriter and feature writer lets me flex both my creative and analytical muscles and continue my love of learning.

As a lawyer, my career path had narrowed into a niche. My salary went up but my learning slowed down. But as a writer, I’ve explored topics from landing an airplane to business diversification, e-conveyancing and cooking as therapy. I’ve also taught myself how to build a WordPress website and continue to soak up as much as I can about SEO and inbound marketing.

It’s a hugely satisfying job. At the end of each project, I’ve created something useful, tangible and powerful: words to inform, inspire and connect.

Why choose to work with me? 

My combined experience means my writing really hits the target, whether it’s communicating a brand’s personality, evoking an emotion in readers, attracting new clients or translating complex information into something digestible.

I have an innate ability to cut through loads of information and spot what matters, whether it’s a USP, story angle or legal issue.

Having managed publishing schedules and parliamentary timetables for many years, I’m also super-organised and efficient. My clients say I’m great to work with, too.

 

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