Blog
Ideas, advice and inspiration to carve out your career and build your business
Website legal requirements: does your website tick ALL the boxes?
Your new website design is impressive. Tick. You’ve managed to secure a brilliant copywriter. Tick. (No? Talk to me.) Your website developer is booked in. Tick. It’s all systems go. But wait! Have you considered whether your website complies with any relevant legal...
Grow with HubSpot: 4 digital marketing lessons for small business
Here's why I get out of bed early for HubSpot... and how you can get customers to jump out of bed for you. I’m not a morning person. But I made an exception for Grow with HubSpot 2017 which kicked off at 7:30am at Sydney’s Hyatt Regency. Here’s why I got out of bed...
Boost your LinkedIn profile with 7 simple copywriting techniques
Is your LinkedIn profile a little neglected? Do you look at other profiles with envy? Here, I'll help you spruce up one of the most important parts of your profile – the summary. LinkedIn recently announced that it now has more than half a billion users. But every day...
Why I still write feature articles for magazines and newspapers
As a lawyer, I wrote feature articles for newspapers and magazines as a hobby. It filled a gap, letting little bursts of creativity into my life. Now that I'm writing for a living, it'd be easy to let go of feature writing -- it's simply not as lucrative as...