Legal copywriting

(Do you need a copywriter who also understands the law and legal profession?)

 

Technological developments, regulatory growth, consumer demand for transparency and tight business conditions means the practice of law is more complex, demanding and competitive than ever before. The business of law is also rapidly changing, with new and disruptive business models on the scene.

However, it’s also more important than ever before to step outside of your day-to-day work, build a professional or business profile and connect with current and potential clients.

How do you deal with the inevitable competing priorities and dilemmas?

legal copywriter

A legal copywriter is your hidden advantage

A legal copywriter  someone who understands writing, marketing and the law  can help you navigate your way through some of the conflicts and dilemmas of modern legal practice.

Website copy, LinkedIn profiles, client communications, award submissions, case summaries, articles and more can be powerful tools to help you achieve your business or professional goals. Often, though, they’re neglected or rushed because they need to be written by someone with legal knowledge  and those people are too busy doing what they do best.

 

copywriter for law firms

An affordable and smart investment

Using my legal copywriting service means your legal people can concentrate on client work. Meanwhile, your writing work is handled by someone who not only has legal knowledge and experience, but also expertise in writing content.

I bridge the gap between your marketing/communications/business development and legal minds.

Discover a cost-effective and hassle-free solution which also brings a fresh perspective to your law firm or business.

Legal copywriting is my natural area of specialty

With 20 years’ experience in both law and writing, I’ve written for law firms, lawyers, barristers, legal publishers, legal technology organisations, legal translation companies and more.

Legal background

I hold an LLB (Hons) and practised law for 15 years. I spent several years in boutique and mid-tier firms, doing both transactional work and litigation. I then moved into government practice, drafting NSW legislation for more than a decade on areas including health, education, transport, utilities, superannuation, environment and courts.

I understand the complexities and technicalities of the law and the pressures, restrictions and ethical obligations legal practitioners face in their work.

Writing expertise

I have experience as a legal editor, writer and adviser for major legal publishers.

I’m an in-demand business content writer and specialist website copywriter, with a solid working knowledge of SEO. I write a variety of (mostly digital) content for SMEs and big brands, including NIB, NAB, PEXA, Avant, ngs Super, Sutherland Shire Business Chamber, SAI Global and more.

I’ve worked in a legal communications role with the NSW government and have assisted branding, marketing, and communications teams within major law firms.

I’m also a successful feature writer, with articles regularly published in The Sydney Morning Herald, The Age, Sunday Life, body+soul, Australian Doctor, Legal Insight and more.

Here’s how I can help you:

Website copywriting

Smart, affordable and Google-friendly website copy that captures your professionalism and personality.

Content writing

Blogs, articles, newsletters, case summaries and social media snippets to attract your ideal clients and inspire action.

Profile building

A professionally written or edited bio, LinkedIn profile, presentation or video script helps build a smart and enviable reputation.

Editing and ghostwriting

A legal editor or ghostwriter can transform your expertise into something your audience will also understand and connect with.

I can also work with your marketing or communications team to:

✔ Write press releases, white papers, video scripts and other marketing collateral

✔ Re-write client letters and other communications following re-branding

✔ Produce tone of voice and style guides

Am I the right legal copywriter for you?

Let’s find out. Get in touch so we can arrange a time to chat about what you’re after and how I can help.

I’m available for freelance and contract work. If you prefer, I can work on site within the Sydney CBD or inner metropolitan area.

 

Recent legal copywriting clients

We engaged Libby to do a re-write of our website content and we got much more in return!

We are so happy with the work you produced for us and the invaluable ideas you gave us to improve our online presence.

Thank you Libby for caring about our small business. We hope to use your services more often . Joe Calabrese

Principal Solicitor, Calabrese Lawyers

I recently engaged Libby to write the copy for my new website.

I chose Libby because of her legal background and because I was referred to her by another happy client. I found working with Libby to be very easy – she understood what I wanted to achieve and came up with great ideas, not only about the website copy but also on the design and SEO aspects.

She worked well with my website designer, turned the drafts around very quickly and was a pleasure to deal with. Leigh Evans

Principal, Annex Legal

We had the pleasure of hiring Libby to help convey the benefits to businesses of using an Outsourced General Counsel to save money on external lawyers.

She quickly understood the brief, the problem being solved and quickly generated an SEO-optimised draft for our review. 

Being familiar with both the business and legal industry, Libby understands the pain-points that companies face when hiring lawyers and delivered a clear, jargon-free explanation of our outsourced in-house counsel offering. 

Her follow-up service and advice has been nothing short of excellent! David Bushby

Managing Director, Lexoo

I recently engaged Libby to review the content on my existing website. I chose Libby because she had a great understanding of how to help us communicate our ideas about our products and services to our target markets with an appropriate tone. Libby also demonstrated fantastic knowledge of the importance of the website structure and SEO.

I found working with Libby to be brilliant, she has an awesome work ethic and was able to deliver our last minute project on time while all the time maintaining a professional process.

You can tell Libby has a true passion for copywriting as well as helping clients take advantage of great copy. I felt like she genuinely cared about the outcome. We'll be utilising Libby for future work.

Michael Smargiassi

Owner, Product & Client Manager, Appademic

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