Legal copywriting

The legal profession and business of law are rapidly changing. Technological developments, regulatory growth, consumer demand for transparency and tight business conditions means the practice of law is more complex, demanding and competitive than ever before.

However, it’s also more important than ever before to step outside of your day-to-day work, build a professional or business profile and connect with current and potential clients.

How do you deal with the inevitable competing priorities and dilemmas?

legal copywriter

A legal copywriter is your hidden advantage

A legal copywriter — someone who understands writing, marketing and the law — can help you navigate your way through some of the conflicts and dilemmas of modern legal practice.

Website copy, LinkedIn profiles, client communications, case summaries, articles and more can be powerful tools to help you achieve your business goals. Often, though, they’re neglected because they need to be written by someone with legal knowledge — and those people are too busy doing what they do best.

 

copywriter for law firms

An affordable and smart investment

Using my legal copywriting service means your legal people can concentrate on client work. Meanwhile, your writing work is handled by someone who not only has legal knowledge but also expertise in writing content.

Discover a cost-effective and hassle-free solution which also brings a fresh perspective to your business.

Legal copywriting is my natural area of specialty

With 20 years’ experience in both law and writing, I’ve written for law firms, lawyers, barristers, legal publishers, legal technology organisations, legal translation companies and more.

Legal background

I hold an LLB (Hons) and practised law for 15 years. I spent several years in boutique and mid-tier firms, doing both transactional work and litigation. I then moved into government practice, drafting NSW legislation for more than a decade on areas including health, education, transport, utilities, superannuation, environment and courts.

I understand the complexities and technicalities of the law and the pressures, restrictions and ethical obligations legal practitioners face in their work.

Writing expertise

I have experience as a legal editor, writer and adviser for major legal publishers.

I’m an in-demand content writer and specialist website copywriter, with a solid working knowledge of SEO. I write a variety of (mostly digital) content for SMEs and big brands, including NIB, NAB, PEXA, Avant, ngs Super, Sutherland Shire Business Chamber, SAI Global and more.

I’m also a successful feature writer, with articles regularly published in The Sydney Morning Herald, The Age, Sunday Life, body+soul, Australian Doctor, Legal Insight and more.

 

Here’s how I can help you:

Website copywriting

Smart, affordable and Google-friendly website copy that captures your professionalism and personality.

Content writing

Blogs, articles, newsletters, case summaries and social media snippets to attract your ideal clients and inspire action.

Profile building

A professionally written or edited bio, LinkedIn profile, presentation or video script helps build a smart and enviable reputation.

Editing and ghostwriting

A legal editor or ghostwriter can transform your expertise into something your audience will also understand and connect with.

I can also work with your marketing or communications team to:

✔ Write press releases, white papers, video scripts and other marketing collateral

✔ Re-write client letters and other communications following re-branding

✔ Produce tone of voice and style guides

Am I the right legal copywriter for you?

Let’s find out. Get in touch so we can arrange a time to chat about what you’re after and how I can help.

I’m available for freelance and contract work. If you prefer, I can work on site within the Sydney CBD or inner metropolitan area.

 

Recent legal copywriting clients

Thanks for making sense of the clutter of words and ideas I threw at you. I am really pleased with the final website copy and how you have succinctly captured and made sense of my work. It has been a pleasure working with you.

Sue Gold

Business consultant, Sue Gold & Associates

Libby did a great job of pulling together a white paper on a very niche area of expertise and we’ve had nothing but praise from the client [SAI Global]. They said it was well-written, perfectly structured and bang on brief.

Jen Dougherty

Senior Content Editor, King Content

Want to know more about working with a legal copywriter?

Contact me today to arrange a confidential and obligation-free discussion.

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