Working with me
Here’s how I can help you:
Working with a copywriter: things you should know
- Copywriters do more than just write.
- First, to write effectively, we need to understand your business, your business personality, your goals and more. So, expect lots of questions.
- We also care about structure and design, how the words look on the page or screen. We can work collaboratively with your publishing, design or development people.
- If you’re building a new website, or refreshing an existing website, bring us in at the start of the project. We can advise on information architecture (that is, how to structure the pages and information on your site).
My standard copywriting process
Often the process will vary, depending on the nature of your project. However, here are the steps involved in a standard website copywriting project to help you get an idea of how I work:
Step 1: INITIAL BRIEFING. We talk about your project so I can provide some recommendations and a work proposal.
Step 2: PROPOSAL. I send you the proposal which outlines the scope of the work, timings, terms and conditions, the price and more.
Step 3: SIGN OFF. You sign off on the proposal.
Step 4: DEPOSIT. You’ll receive an invoice for a 50% deposit.
Step 5: BRIEFING. Once the deposit has been paid, the consultation session will be scheduled. I may also send you a
briefing document in advance of this session.
Step 6: SKELETON DRAFT. This will generally include the menu structure and one page of copy for approval of style/direction.
Step 7: FIRST FULL DRAFT. To be delivered within an agreed timeframe.
Step 8: BALANCE DUE. An invoice for the balance will be issued two weeks after delivery of first full draft.
Step 9: POLISHING. Up to 3 revisions will ensure you’re completely happy with the copy. You request amendments by marking up changes in word and/or sending written instructions.
Step 10: SIGN OFF. Once we’ve settled the copy and you’ve paid the final invoice, copyright will transfer to you and you’re entitled to use the copy.
Things clients say about working with me:
I recently engaged Libby to review the content on my existing website. I chose Libby because she had a great understanding of how to help us communicate our ideas about our products and services to our target markets with an appropriate tone. Libby also demonstrated fantastic knowledge of the importance of the website structure and SEO.
I found working with Libby to be brilliant, she has an awesome work ethic and was able to deliver our last minute project on time while all the time maintaining a professional process.
You can tell Libby has a true passion for copywriting as well as helping clients take advantage of great copy. I felt like she genuinely cared about the outcome. We'll be utilising Libby for future work.Michael Smargiassi
Following an independent appraisal of our website, my business advisor connected me with Libby Hakim who describes herself, simply, as ‘a copywriter based in Sydney’.
Libby is much more than she claims, so modestly. A brief initial telephone discussion was enough to convince me that this lady had invested much time and thought into her business – that she really knew her subject and was genuinely interested in getting to know mine, which is somewhat technical.
Our joint aim was to review and optimise the Jacobson Flare website to encourage more visitors, to make the website more appealing to visitors and to convert more visitors into buyers of the Jacobson Flare app, an interactive explanation of the world’s first and only universal, quantifiable aeroplane approach and landing training technique.
Libby quietly cut to the chase, demonstrating very quickly her full understanding of the product and the driving force behind it – to improve flight safety around the world. The flow and structure of her initial interrogation of our needs was detailed and so logical. The first and subsequent Copydeck submissions were laid out almost like sheet music – my first experience in viewing a website actually written down!
My media manager and web-and-app designer was equally impressed with Libby’s clear and straight language and the fresh menu and content suggestions, while retaining the best items from the original site. He was then able to translate Libby’s Copydeck into the amazing website, along with his own inimitable styling and creative skills, that we have, today.
The aspect that most impressed me, most of all, was that when the first draft view of the new website was shared, Libby’s copy literally jumped out of the pages at me. It had me excited and interested in learning more about my own inspiration – and I have been living and breathing this subject since 1965!
If Libby’s writing can do that for the author, imagine what it can do to communicate our safety message to pilots, at all levels of experience, around the world.
Already, our website audience has shown a marked increase in visitation and while the new site has only been live for about a month, the early signs of conversion to app sales are encouraging.
I thank Libby for her meticulous planning, her grasp of the topic, her creative and clear writing and the cross-linking between menu items, ensuring greatly-improved search engine optimisation. Her work represented great value and was delivered on schedule to a standard that well exceeded my expectations.
We will direct any further related work to Libby Hakim – a copywriter based in Sydney.David Jacobson
Hiring Libby as my website copywriter was a smart decision.
I love writing, but was spending far too long writing my own copy. Libby’s way with words and quick mind brought everything into focus.
Working with Libby was collaborative and enjoyable. She was highly professional, responsive and able to meet my tight deadline.
Libby’s engaging, concise copy helped clarify the direction of my new business. I highly recommend her to other business owners.Saneia Norton
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