Some kind words from clients and editors

I recently engaged Libby to review the content on my existing website. I chose Libby because she had a great understanding of how to help us communicate our ideas about our products and services to our target markets with an appropriate tone. Libby also demonstrated fantastic knowledge of the importance of the website structure and SEO.

I found working with Libby to be brilliant, she has an awesome work ethic and was able to deliver our last minute project on time while all the time maintaining a professional process.

You can tell Libby has a true passion for copywriting as well as helping clients take advantage of great copy. I felt like she genuinely cared about the outcome. We'll be utilising Libby for future work.

Michael Smargiassi

Owner, Product & Client Manager, Appademic

Libby did a great job of pulling together a white paper on a very niche area of expertise and we've had nothing but praise from the client [SAI Global]. They said it was well-written, perfectly structured and bang on brief.

Jen Dougherty

Senior Editor, King Content

Following an independent appraisal of our website, my business advisor connected me with Libby Hakim who describes herself, simply, as ‘a copywriter based in Sydney’.

Libby is much more than she claims, so modestly. A brief initial telephone discussion was enough to convince me that this lady had invested much time and thought into her business – that she really knew her subject and was genuinely interested in getting to know mine, which is somewhat technical.

Our joint aim was to review and optimise the Jacobson Flare website to encourage more visitors, to make the website more appealing to visitors and to convert more visitors into buyers of the Jacobson Flare app, an interactive explanation of the world’s first and only universal, quantifiable aeroplane approach and landing training technique.

Libby quietly cut to the chase, demonstrating very quickly her full understanding of the product and the driving force behind it – to improve flight safety around the world. The flow and structure of her initial interrogation of our needs was detailed and so logical. The first and subsequent Copydeck submissions were laid out almost like sheet music – my first experience in viewing a website actually written down!

My media manager and web-and-app designer was equally impressed with Libby’s clear and straight language and the fresh menu and content suggestions, while retaining the best items from the original site. He was then able to translate Libby’s Copydeck into the amazing website, along with his own inimitable styling and creative skills, that we have, today.

The aspect that most impressed me, most of all, was that when the first draft view of the new website was shared, Libby’s copy literally jumped out of the pages at me. It had me excited and interested in learning more about my own inspiration – and I have been living and breathing this subject since 1965!

If Libby’s writing can do that for the author, imagine what it can do to communicate our safety message to pilots, at all levels of experience, around the world.

Already, our website audience has shown a marked increase in visitation and while the new site has only been live for about a month, the early signs of conversion to app sales are encouraging.

I thank Libby for her meticulous planning, her grasp of the topic, her creative and clear writing and the cross-linking between menu items, ensuring greatly-improved search engine optimisation. Her work represented great value and was delivered on schedule to a standard that well exceeded my expectations.

We will direct any further related work to Libby Hakim – a copywriter based in Sydney.

David Jacobson

Captain David Jacobson (B737 MEL, retired) , The Jacobson Flare

Hiring Libby as my website copywriter was a smart decision.

I love writing, but was spending far too long writing my own copy. Libby’s way with words and quick mind brought everything into focus.

Working with Libby was collaborative and enjoyable. She was highly professional, responsive and able to meet my tight deadline.

Libby’s engaging, concise copy helped clarify the direction of my new business. I highly recommend her to other business owners.

Saneia Norton

Director, Saneia Norton Design Communication

Libby Hakim is a fluid writer with a great turn of phrase.

Her pieces are well-researched and she has a way of injecting depth and feeling into her writing.

She really captures the subjects' nuances and presents them in a bright and interesting manner.

Eve Fisher

Editor, My Career, Fairfax Media

I smiled all the way through the article when I was reading it.

You really captured what we’re all about.

Cheers love & halva ❤️

Ilias Katsapouikidis

Business owner and food lover, Ilias the Greek

We recently engaged Libby to write up some newsletters for our website. The whole process was very easy and enjoyable.

Libby’s professionalism impressed me and the end product was excellent, she really nailed the brief.

I’ve already recommended her to others in my network.

Gab Aghion

Director, BRM Projects

I’ve commissioned Libby to do several lifestyle features for a client.

She has a great attitude, solid writing and sends me relevant pitches for our magazine and website. And of course she knows a deadline when she sees one!

Sophie Hull

Editor, Hardie Grant Media

Thanks for making sense of the clutter of words and ideas I threw at you. I am really pleased with the final website copy and how you have succinctly captured and made sense of my work. It has been a pleasure working with you.

Sue Gold

Business consultant, Sue Gold & Associates

Hello!

I'm Libby Hakim, a Sydney-based copywriter. I help clever types add clarity to their complex work, build their profile and attract more business with clear, concise and creative copy.

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