Website copywriting

A beautifully designed website creates a great first impression.

However, it’s the content that keeps people reading, builds relationships and drives action.

But creating the right content can be tricky.

 

That’s why professional website copywriting may be one of the best investments you make.

Let me communicate the value of your work in a meaningful and powerful way

Hiring Libby as my website copywriter was a smart decision. Libby’s engaging, concise copy helped clarify the direction of my new business. I highly recommend her to other business owners.”

— Saneia Norton, Saneia Norton Design Communication

Website copywriting is a whole lot more than being able to write. As a professional website copywriter, I bring a wide mix of skills to every project:

★ online writing

★ profile writing

★ digital marketing

★ information architecture

★ creativity

★ technical/analytical expertise

★ project management

★ client and customer psychology

★ search engine optimisation.

What you can expect when you work with me, a professional website copywriter

 

I’m analytical, creative and curious by nature. I’ll take the time to understand your business and help you clarify your website vision and goals.

I’ll translate the most complex or dry subjects into concise, creative and compelling copy.

 

You can always expect:

 clear communication

 clear processes

 my absolute enthusiasm for your project

 the attention to detail that creates a well-structured, cohesive and polished website.

Happy website copywriting clients

We engaged Libby to do a re-write of our website content and we got much more in return!

We are so happy with the work you produced for us and the invaluable ideas you gave us to improve our online presence.

Thank you Libby for caring about our small business. We hope to use your services more often .

Joe Calabrese

Principal Solicitor, Calabrese Lawyers

I recently engaged Libby to review the content on my existing website. I chose Libby because she had a great understanding of how to help us communicate our ideas about our products and services to our target markets with an appropriate tone. Libby also demonstrated fantastic knowledge of the importance of the website structure and SEO.

I found working with Libby to be brilliant, she has an awesome work ethic and was able to deliver our last minute project on time while all the time maintaining a professional process.

You can tell Libby has a true passion for copywriting as well as helping clients take advantage of great copy. I felt like she genuinely cared about the outcome. We'll be utilising Libby for future work.

Michael Smargiassi

Owner, Product & Client Manager, Appademic

Hiring Libby as my website copywriter was a smart decision.

I love writing, but was spending far too long writing my own copy. Libby’s way with words and quick mind brought everything into focus.

Working with Libby was collaborative and enjoyable. She was highly professional, responsive and able to meet my tight deadline.

Libby’s engaging, concise copy helped clarify the direction of my new business. I highly recommend her to other business owners.

Saneia Norton

Director, Saneia Norton Design Communication

Following an independent appraisal of our website, my business advisor connected me with Libby Hakim who describes herself, simply, as ‘a copywriter based in Sydney’.

Libby is much more than she claims, so modestly. A brief initial telephone discussion was enough to convince me that this lady had invested much time and thought into her business – that she really knew her subject and was genuinely interested in getting to know mine, which is somewhat technical.

Our joint aim was to review and optimise the Jacobson Flare website to encourage more visitors, to make the website more appealing to visitors and to convert more visitors into buyers of the Jacobson Flare app, an interactive explanation of the world’s first and only universal, quantifiable aeroplane approach and landing training technique.

Libby quietly cut to the chase, demonstrating very quickly her full understanding of the product and the driving force behind it – to improve flight safety around the world. The flow and structure of her initial interrogation of our needs was detailed and so logical. The first and subsequent Copydeck submissions were laid out almost like sheet music – my first experience in viewing a website actually written down!

My media manager and web-and-app designer was equally impressed with Libby’s clear and straight language and the fresh menu and content suggestions, while retaining the best items from the original site. He was then able to translate Libby’s Copydeck into the amazing website, along with his own inimitable styling and creative skills, that we have, today.

The aspect that most impressed me, most of all, was that when the first draft view of the new website was shared, Libby’s copy literally jumped out of the pages at me. It had me excited and interested in learning more about my own inspiration – and I have been living and breathing this subject since 1965!

If Libby’s writing can do that for the author, imagine what it can do to communicate our safety message to pilots, at all levels of experience, around the world.

Already, our website audience has shown a marked increase in visitation and while the new site has only been live for about a month, the early signs of conversion to app sales are encouraging.

I thank Libby for her meticulous planning, her grasp of the topic, her creative and clear writing and the cross-linking between menu items, ensuring greatly-improved search engine optimisation. Her work represented great value and was delivered on schedule to a standard that well exceeded my expectations.

We will direct any further related work to Libby Hakim – a copywriter based in Sydney. David Jacobson

Captain David Jacobson (B737 MEL, retired) , The Jacobson Flare (formerly Qantas)

Would you like to find out more about my website copywriting services?

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