Smart copywriting for clever business people

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I’m Libby Hakim, a copywriter based in Sydney.

I help clever business people attract and engage with their ideal clients using clear, concise and creative website content.

Freelance Copywriter Sydney Libby Hakim
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If you’re concerned that a copywriter won’t understand the complexities or nuances of your work, talk to me.

I love working with clients who do remarkable things.

I work with lawyers, doctors, pilots, business consultants, designers, risk management professionals, app and software developers, banks, insurers and more.

Let me communicate the value of your work in a meaningful and powerful way

“Hiring Libby as my website copywriter was a smart decision. Libby’s engaging, concise copy helped clarify the direction of my new business. I highly recommend her to other business owners.”

— Saneia Norton, Saneia Norton Design Communication

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Here’s how I can help you.

I’ll take the time to understand your work and translate the complexity into words that people can connect with — without oversimplifying.
I’ll help you work out what things you do best and what sets you apart from your competitors — and I’ll shine a light on those things.

Small business copywriting

I write website copy, blogs, sales letters, profiles, press releases, white papers and more.

Legal copywriting

As a former lawyer, I specialise in copywriting for lawyers, law firms and other law-related businesses.

Website copywriting

Make your website work harder for you and deliver more with all the right words in all the right places.

SEO copywriting

Attract some Google love (and more clients) with search engine optimised content.

Content marketing

Build your brand, attract new followers and hit your goals with cleverly crafted content.

Feature writing

I write for print and digital, covering business, career, health and lifestyle topics.

My experience + professionalism + can-do attitude = happy clients

Libby’s copy literally jumped out of the pages at me. It had me excited and interested in learning more about my own inspiration – and I have been living and breathing this subject since 1965! If Libby’s writing can do that for the author, imagine what it can do to communicate our safety message to pilots, at all levels of experience, around the world.

Already, our website audience has shown a marked increase in visitation and while the new site has only been live for about a month, the early signs of conversion to app sales are encouraging. David Jacobson

Captain David Jacobson (B737 MEL, retired) , The Jacobson Flare (formerly Qantas)

I recently engaged Libby to review the content on my existing website. I chose Libby because she had a great understanding of how to help us communicate our ideas about our products and services to our target markets with an appropriate tone. Libby also demonstrated fantastic knowledge of the importance of the website structure and SEO.

I found working with Libby to be brilliant, she has an awesome work ethic and was able to deliver our last minute project on time while all the time maintaining a professional process.

You can tell Libby has a true passion for copywriting as well as helping clients take advantage of great copy. I felt like she genuinely cared about the outcome. We'll be utilising Libby for future work.

Michael Smargiassi

Owner, Product & Client Manager, Appademic

Libby did a great job of pulling together a white paper on a very niche area of expertise and we've had nothing but praise from the client [SAI Global]. They said it was well-written, perfectly structured and bang on brief.

Jen Dougherty

Senior Editor, King Content

Ready to get started on your copywriting project?

Let’s chat about what you need.
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